UGC for food & drink.
Food and drink brands have discovered that UGC creators drive trial and repeat purchase more cost-effectively than TV spots or influencer mega-deals. Recipe videos, taste tests, and 'does it actually taste good?' reviews create genuine curiosity that static ads cannot replicate. The food category also has one of the strongest cross-platform UGC performances, with content working equally well on TikTok, Instagram Reels, and YouTube Shorts.
What it costs.
Real rates from real food & drink deals shipped through Createafy. Not hypothetical, not aspirational.
Tools, tuned for food & drink.
Use the Brief Unpacker on food brand briefs — food and drink companies often send long, brand-heavy documents that bury the actual deliverable count and usage requirements; the unpacker surfaces those details so you can quote accurately without re-reading the whole PDF.
The DM Creator is particularly effective for food outreach because it helps you frame your pitch around specific product use-cases, which resonates with food buyers who want to see that you understand their product's occasion (e.g., on-the-go snacking vs. evening treat).
Rate Calculator's raw footage add-on is worth surfacing in food deals — brands often want B-roll of ingredients or preparation steps beyond the finished video, which represents significant extra shooting and editing time.
Ready to find your food & drink creator?
Free to start a brand account. Pay only when you brief a creator.