UGC Rate Card Template: What to Charge for Every Deliverable

What is a rate card and why do you need one?

A rate card is a one-page document that lists your prices for every deliverable you offer. Think of it as your menu — brands can see exactly what they're getting and what it costs.

Without one, you're pricing from scratch every time a brand slides into your DMs. That wastes time, creates inconsistency, and signals that you're not running a professional operation.

With one, you look credible, you respond faster, and you hold your rates more easily because they're written down.

Base creation fees

These are the fees you charge to actually make the content. Price by deliverable type and length.

Video

| Deliverable | 15s | 30s | 60s | |---|---|---|---| | Talking-head / selfie-style | £150 | £200 | £275 | | Lifestyle / b-roll with voiceover | £200 | £275 | £375 | | Tutorial / how-to | £250 | £325 | £450 | | Unboxing | £175 | £225 | £300 |

These ranges assume you're a developing creator (6–18 months in). Adjust up as your portfolio grows.

Photo

| Deliverable | Price | |---|---| | Single lifestyle photo | £75 | | Mini set (5 images) | £300 | | Full shoot (10+ images) | £550+ |

Usage rights add-ons

Base fees cover creation only. If the brand wants to use the content in advertising or beyond organic, you charge extra.

| Usage type | Add-on | |---|---| | Paid social ads (3 months) | +30% of base fee | | Paid social ads (6 months) | +50% | | Paid social ads (12 months) | +75% | | Perpetual licence | +100%+ | | UK only → Worldwide territory | +20% |

Example: A 30s lifestyle video at £275, with 6-month paid ads usage = £275 + £137.50 = £412.50

Extras

These are bolt-ons that come up frequently. Have a price ready before anyone asks.

| Extra | Price | |---|---| | Exclusivity (per month, per category) | £100–£200 | | Raw / unedited footage | £75–£150 | | Rush delivery (under 5 days) | +25% | | Additional revision rounds (after first) | £50 per round | | Whitelisting / dark posting | +30% of base fee |

How to send your rate card

Option 1 — In the DM: When a brand asks about rates, paste the relevant line items for their brief rather than the full document. It looks cleaner.

Option 2 — As a PDF: Attach a branded PDF to your pitch email. Looks polished, reinforces professionalism.

Option 3 — As a link: If you have a media kit or portfolio site, embed it there.

Whichever way you send it, always note that prices are starting from and that every brief gets a custom quote. That gives you room to price higher on complex jobs.

Tips for holding your rates

Don't itemise unnecessarily. Quote a total, not a breakdown, unless asked. Fewer numbers = less to negotiate against.
Pause before discounting. If a brand pushes back, offer a scoped-down deliverable instead of dropping your rate.
Review your card every quarter. As your portfolio grows, your rates should grow with it.

Build your quote in seconds

Use the Rate Calculator to turn any brief into a market-backed quote — just plug in the deliverable, usage rights, and any extras.