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DM Creator
Write cold outreach DMs that brands actually open and reply to. Enter the brand, your angle, and what you're offering, and the DM Creator generates a short, personalised message that leads with value — not a follower count or a rate card. Designed for Instagram, TikTok, and email outreach.
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Outreach that earns the open
To: @glossieruk
"Hey! Loved your Cloud Paint campaign — the bathroom lighting was such a smart move. I shoot that exact style of get-ready content and I'd love to create something for you..."
3 sentences
What you get
Value-first framing
Messages lead with what you can do for the brand, not with your stats or follower count.
Short enough to read
Outreach DMs are capped at a length that brand managers actually read rather than skip.
Platform-appropriate tone
Instagram DMs, TikTok DMs, and emails each have different norms — the tool adjusts accordingly.
Personalised per brand
Each DM references something specific about the brand so it doesn't read like a copy-paste blast.
Frequently asked questions
What should a UGC outreach DM include?+
An effective UGC outreach DM should: reference something specific about the brand (a product, a recent campaign, or a pain point they're likely facing), lead with what you can offer rather than your follower count, include a concrete next step (a portfolio link or an offer to send a sample concept), and stay under 5 sentences. Anything longer is likely to be ignored. The DM Creator structures messages around this format automatically.
How do I find brands to pitch as a UGC creator?+
The most effective brands to pitch cold are direct-to-consumer (DTC) brands that are already running paid social ads — you can check this on TikTok's ad library or Meta's Ad Library. Brands already spending on paid social understand UGC and are often actively looking for creators. Start with brands you genuinely use or that align with content you already make, because personalised outreach significantly outperforms generic blasts.
Should I include my rate in the first DM?+
No. The first DM's only job is to earn a reply. Dropping a rate card in the first message puts the conversation in negotiation mode before the brand has seen your work or understood what you offer. Lead with value and a portfolio link; discuss rate once there's genuine interest. The DM Creator follows this approach in every template it generates.
How many DMs should I send per week as a new UGC creator?+
Experienced UGC creators typically suggest sending 10–20 personalised outreach messages per week when actively building a client base. Volume matters, but personalisation matters more — 10 well-researched DMs consistently outperform 50 generic ones. Track your open and reply rates so you can see which angles are landing and double down on those.
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