Script Helper

A good UGC hook does one of three things in the first line: it names a problem the viewer recognises ('I spent three years hating my skin before I found this'), it makes a bold claim that demands proof ('This £15 product replaced my £80 serum'), or it breaks a pattern with an unexpected statement or visual. The hook needs to work in 1–3 seconds because that is how long most viewers take to decide whether to keep watching.

Most high-performing UGC for paid ads runs between 30 and 60 seconds. That's roughly 75–150 words of spoken script. Under 30 seconds can work for very simple products or awareness plays; over 60 seconds is only viable for higher-consideration purchases where viewers are already warmed up. The Script Helper targets this range by default and flags when a script is likely to run too long.

If the brand provides a script, use it as your base but adjust the delivery to sound natural in your voice — stilted reads underperform. If the brief says 'creator-written', take that seriously: brands that ask for creator-written scripts are often looking for authenticity that a polished brand script won't deliver. The Script Helper lets you start from a product description and generate a creator-voice draft you can refine.

Yes. Scripting load is one of the main levers on UGC rates. If you are writing the hook, body, and CTA from scratch — effectively acting as a copywriter — that should be priced as such. The Rate Calculator accounts for scripting load when you select the talking-head format, which includes on-camera delivery plus scripting effort.